2024 College Football Country Kickoff!

Hello everyone! I’m Karen Brem, the Marketing Director for the Historic Mardi Gras Inn, and I’m thrilled to share some fantastic news with you! As we jump right into summer, New Orleans is gearing up for a spectacular event that promises to be the highlight of your Labor Day weekend. Mark your calendars for Saturday, August 31, 2004, because the Louisiana Sugar Bowl Country Kickoff is coming to town, and you won’t want to miss it!

Taking place at the iconic Caesars Superdome, this event is more than just a game; it’s a full-blown celebration of country music, community spirit, and the start of the new college  football season. The festivities will kick off at the renowned Champions Square, transformed into a football-themed paradise for the day, courtesy of Tailgate Town. This interactive experience, presented by New Orleans & Company, will offer fans a unique blend of music, games, and tailgating fun that only New Orleans can deliver.

What makes this event even more special is its commitment to giving back. Proceeds from the kickoff party will benefit the Allstate Sugar Bowl Foundation, supporting a variety of community programs. These include youth events, scholarship programs, and initiatives aimed at teacher recruitment, recognition, and retention. By attending, you’re not only guaranteed a great time, but you’re also contributing to meaningful causes within our community.

While the exact start time of the event is still to be determined, you can stay updated by visiting Trust me, you’ll want to keep an eye out for updates because this year’s lineup of performers is nothing short of stellar!

Headlining the event is none other than country music superstar Eric Church. Known for his high-energy performances and hit songs like “Springsteen” and “Drink In My Hand,” Eric Church is sure to deliver a show that will have everyone on their feet. Joining him on stage will be Thomas Rhett, whose chart-topping hits and infectious energy make him a favorite among country music fans. We’re also excited to welcome Jon Pardi, whose blend of traditional and contemporary country has earned him critical acclaim and a loyal fanbase. And let’s not forget Ashley McBryde, whose powerful voice and authentic storytelling have made her one of the most exciting new artists in country music today.

This is the second annual kickoff party, and with such a star-studded lineup, it promises to be an unforgettable experience for all who attend. Whether you’re a die-hard country music fan or just looking for a fun way to spend your Labor Day weekend, this event is the place to be.

As you plan your visit, we at the Historic Mardi Gras Inn are excited to welcome you to our charming, historic hotel. Located within walking distance of all the festivities, we offer clean, affordable accommodations and a warm, welcoming staff dedicated to making your stay enjoyable. While we don’t make any grand promises, we guarantee a comfortable and friendly environment that will feel like your home away from home.

For more information about the event or to book your stay with us, don’t hesitate to visit us at or phone us directly at (504)949-5815. We’re here to help you make the most of your visit to our vibrant city. 

Join us for a weekend of music, football, and fun in the heart of New Orleans. We can’t wait to see you there!

Stay tuned for updates and be sure to check out for the latest news. Let’s make this Labor Day weekend one to remember! 

See y’all soon,

Karen Brem

Marketing Director, Historic Mardi Gras Inn

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